PHILOSOPHY
DEDA is more than just clothing, it’s a concept — a core ethos of self-exploration. Every design is its own nebula of ideas and narrative, the finished product a visual representation of an exhaustive journey to discover the authentic vision...... DEEPER DIVE
Lexicon & badges
There are a few core concepts necessary to understanding what DEDA Concept Clothing is on a practical level — a Lexicon of DEDA, if you will. Each term is representative of what you’re getting when you purchase. EXPLORE
