DEDA Concept Clothing is a one-man operation masterminded by ARTEM DEDA. He was born in the Soviet Union and migrated to the US over a decade ago. As a self-taught man, he concerns himself with that which can be verified by observation and experience rather than trying to prescribe to a pre-determined world view. His auto-reactive nature drives him to explore the world around him and its many forms. The results of some of these explorations are clearly visible in DEDA Concept Clothing.